How to Manage Email Deliverability

Learn how to activate the Email Deliverability column, check detailed status for SPF/DKIM/DMARC in the sidebar, and why this matters for your SEO.

Updated: 2025-12-24

1. Enable Review in the Dashboard

By default, the Email Deliverability column might be hidden to keep your view clean. You have two ways to see it:

Option A: Use the “Lead Gen” Template

If you are managing domains for outreach, the quickest way is to switch your View Template.

  1. Click the View dropdown in the top right of the table.
  2. Select “Lead Gen / Affiliates”.
  3. This automatically turns on Email Deliverability, Auto-renewal, and Expiry columns.

Option B: Manually Add the Column

If you want to keep your current view but add this metric:

  1. Click the ”+” (Columns) button at the right end of the table headers.
  2. Search for “Email Deliverability”.
  3. Toggle it ON.

2. Analyze Your Domains

Once enabled, you will see a status badge for each domain:

  • Good (Green): All checks passed.
  • Warning (Yellow): Configuration exists but might be incomplete (e.g., DMARC is set to “none”).
  • Critical (Red): Essential records like SPF are missing.
  • Not Setup (Gray): No email records found.

View Technical Details

Don’t guess what’s wrong.

  1. Click on the status badge in the table.
  2. The Domain Sidebar will open on the right.
  3. Look for the “Email Deliverability” section.
  4. Here you will see the exact raw values for SPF, DKIM, DMARC, and MX records, along with specific error messages like “Missing - Add v=spf1 record”.

3. Why This Matters for SEO & Enterprise

You might wonder why a “domain” tool cares about email.

For SEO

Google and other search engines view your domain entity holistically. If your domain is being used to send unauthenticated spam (because you lack SPF/DMARC), your domain’s reputation suffers.

  • Trust Signals: A well-configured domain signals to Google that you are a legitimate business operation.
  • Traffic Conversion: For Lead Gen sites, if your “Contact Us” auto-reply goes to spam, your organic traffic is worthless.

For Enterprise

Enterprises cannot afford brand impersonation.

  • Security: Without DMARC, anyone can modify the “From” address to look like your CEO.
  • Deliverability: Corporate firewalls block emails from domains with “Critical” deliverability errors.

UnifyDomain makes these invisible technical settings visible, so you can protect your assets.